© 2024 - 26. Part of MSQ.
For the past couple of years it’s felt like digital marketers are under siege. Frozen budgets, soaring ad costs, and rampant inflation have created a perfect storm and the battle between brand vs performance also rages on.
Consumers are also tightening their belts and becoming more considerate in their spending, forcing brands to battle it out for a shrinking amount of headspace. And with platforms like Amazon and TikTok emerging as key players that now demand budgets, the digital landscape is in constant flux.
All of these pressures make it difficult for brands to know where and how they should be spending to get the best returns. In this event we’ll explore what marginal gains there are to be had, through new and emerging platforms, innovative strategies, and expert insights to help you find the winning formula.
In a world dominated by google ad spend. Where will brands find marginal gains in 2024?
The Agenda
Find a more detailed look at the morning here
9-9:30am
Breakfast & guest arrival
9:30-9:40am
Welcome and setting the scene
9:40-10:10am
Keynote with Dr Steve Ingram on high performance and marginal gains
In this talk, Dr. Steve Ingham explores the principles of high performance and marginal gains, drawing from his extensive experience in elite sports to offer actionable insights for digital marketing and marketing teams. Steve will discuss how small, strategic adjustments can lead to significant improvements in campaign effectiveness, team efficiency, and overall results. Attendees will learn how to apply these high-performance concepts to optimize their digital marketing strategies, foster a culture of continuous improvement, and drive exceptional outcomes in a competitive digital landscape.
10:10-10:30am
Coffee break
10:30-11:10am
Fireside chat with Robyn Blake - Digital and E-commerce expert and consultant. Ex Victoria Beckham, Selfridges, M&S and Vivienne Westwood
Join us for an engaging fireside chat with Robyn Blake, hosted by 26pmx, where Robyn will share her extensive experience in luxury digital marketing. She will discuss key strategies for driving success in this competitive space, including how to navigate the complexities of working with agencies to achieve the best results. Robyn will provide insights into creating impactful campaigns, managing high-performing teams, and leveraging the right digital channels to elevate luxury brands. This conversation is a must for anyone looking to excel in digital marketing.
11:10-11:40am
Brand panel
11:40-11:45am
Wrap up and close
The Agenda
Find a more detailed look at the morning here
Time-Time
Session
Time-Time
Session
Time-Time
Session
Thriving in the
Digital Experience
How to Keep Your DX Relevant with
Tight Budgets and High Expectations
Rooftop Terrace, Century Club, London
27.03.25 | 9:00am - 12:00pm
The Agenda
Welcome and setting the scene
Find a more detailed look at the morning here
Breakfast & guest arrival
9:20-9:35am
9:35-10:20am
Brand panel & Q&A moderated by 26DX
Hear from Ian Cheng, Enterprise Digital Strategy Leader, Jaguar Land Rover, Marie Feliho, Director of Customer Experience & Engagement, Virgin Media O2 and Stefania Ricci, Director of Mortgage Digital Platforms, Barclays UK as we explore how leading brands are navigating the challenges of delivering seamless, personalised digital experiences at scale. Expect real-world strategies, candid discussions, and actionable takeaways to apply to your own digital experience strategy.
10:20-10:30am
10:30-11:15am
Moderated workshops With Optimizely & IMG
Refreshment break
Wrap-up and networking
9:15-9:20am
Keynote with Mark Starling, VP of Technology, 26DX
With customer expectations at an all-time high and brands under pressure to do more with less, the need for smarter, more efficient digital experiences has never been greater. In this keynote, Mark Starling will explore how AI and data-driven strategies can help brands break down silos, scale personalisation, and drive efficiency—without compromising experience quality. Expect key insights on unlocking AI’s potential to create seamless, high-impact digital interactions that meet today’s demands.
Join interactive workshops tackling the biggest challenges in digital experience today. Experts from Optimizely and IMG will lead discussions on Unlocking the Power of Data to Personalise Digital Experiences, The Personalisation Playbook, Managing Digital Experience in Resource-Constrained Environments, and Content Strategy for the Modern Web.
9:00-9:15am
11:15-12:00pm
Hear insights from
Hear from
Click each speaker for more information
Ian Cheng
Enterprise Digital Strategy Leader
Jaguar Land Rover
Mark Wakelin
Lead Value Consultant
Optimizely
Mark Starling
VP of Technology
26DX
Marie Feliho
Senior Consultant, Just Eat Takeaway, former Director of Customer Experience & Engagement, VMO
Virgin Media O2
Gareth Sully
Head of Experience Design
26DX
John Prior
Enterprise Digital Strategy Leader
26DX
CHECK OUT BIO
Karla Wentworth
Chief Strategy Officer
Intermedia Global Ltd
The Morning's Workshops
Unlocking the Power of Data to Personalise Digital Experiences, Drive Engagement, and Maximise Efficiency
John Prior
Solutions Director
26 DX
The Personalisation Playbook - How to Build Personalisation at Scale
Mark Wakelin
Lead Value Consultant
Optimizely
The DX Pressure Cooker That Wasn't in the Job Description - Tech Sprawl and Budget Cuts While Delivering Exceptional Experiences
Karla Wentworth
Chief Strategy Officer
Intermedia Global Ltd
Content Strategy for the Modern Web
Gareth Sully
Head of Experience Design
26DX
Click each box for more information
CHECK OUT BIO
Thriving in the
Digital Experience
How Customer Expectations, Data, and AI
Will Reshape Truly Exceptional DX
Rooftop Terrace, Century Club, London
27.03.25 | 9:00am - 12:00pm
Hear insights from:
Zannah Ingraham
Chief Customer Officer
26DX
Stefania Ricci
Director of Mortgage Digital Platforms
Barclays UK
CHECK OUT BIO
Click each image to head to the speaker's LinkedIn bios
