The Next Generation of Digital Experience
As we enter the next generation of digital experience, it's essential for companies to understand that investing in CX is no longer optional—it’s a necessity for staying competitive.
While AI is accelerating change and opening up new opportunities, businesses must stay focused on delivering human-centric customer experiences. It's essential to ensure that technology enhances rather than replaces human connections. Companies should refocus on four critical areas:
Audience: Understanding and meeting evolving customer expectations.
Technology: Leveraging AI and cutting-edge tools to deliver hyper-personalised experiences.
Content: Creating relevant, timely, and engaging messages that resonate with customers, driven by insights from both human understanding and AI-driven analytics.
People: Empowering teams with the skills to harness AI and drive organisational change.
Join us as we delve into these key areas, exploring how digital leaders can effectively balance all four.
Why you can't miss this:
Discover how to build a compelling business case for investing in AI-driven CX, and learn how behavioural science and biometrics can enhance human-centred design
Hear from industry experts as they share strategies for navigating this new landscape, ensuring sustainable growth while maintaining strong, customer-centric experiences.
Plus, don’t miss the exclusive biometrics lab demo, where we’ll showcase how behavioural science can be used to create more intuitive and personalised customer experiences.
© 2024 - 26. Part of MSQ.
How to harness behavioural science, emerging technology, and the right talent, to deliver competitive, human-centric experiences in 2025
Meet the speakers
The Soho Hotel | 21st November 2024 | 09:00 - 11:30
For the past couple of years it’s felt like digital marketers are under siege. Frozen budgets, soaring ad costs, and rampant inflation have created a perfect storm and the battle between brand vs performance also rages on.
Consumers are also tightening their belts and becoming more considerate in their spending, forcing brands to battle it out for a shrinking amount of headspace. And with platforms like Amazon and TikTok emerging as key players that now demand budgets, the digital landscape is in constant flux.
All of these pressures make it difficult for brands to know where and how they should be spending to get the best returns. In this event we’ll explore what marginal gains there are to be had, through new and emerging platforms, innovative strategies, and expert insights to help you find the winning formula.
In a world dominated by google ad spend. Where will brands find marginal gains in 2024?
The Agenda
Find a more detailed look at the morning here
9-9:30am
Breakfast & guest arrival
9:30-9:40am
Welcome and setting the scene
9:40-10:10am
Keynote with Dr Steve Ingram on high performance and marginal gains
In this talk, Dr. Steve Ingham explores the principles of high performance and marginal gains, drawing from his extensive experience in elite sports to offer actionable insights for digital marketing and marketing teams. Steve will discuss how small, strategic adjustments can lead to significant improvements in campaign effectiveness, team efficiency, and overall results. Attendees will learn how to apply these high-performance concepts to optimize their digital marketing strategies, foster a culture of continuous improvement, and drive exceptional outcomes in a competitive digital landscape.
10:10-10:30am
Coffee break
10:30-11:10am
Fireside chat with Robyn Blake - Digital and E-commerce expert and consultant. Ex Victoria Beckham, Selfridges, M&S and Vivienne Westwood
Join us for an engaging fireside chat with Robyn Blake, hosted by 26pmx, where Robyn will share her extensive experience in luxury digital marketing. She will discuss key strategies for driving success in this competitive space, including how to navigate the complexities of working with agencies to achieve the best results. Robyn will provide insights into creating impactful campaigns, managing high-performing teams, and leveraging the right digital channels to elevate luxury brands. This conversation is a must for anyone looking to excel in digital marketing.
11:10-11:40am
Brand panel
11:40-11:45am
Wrap up and close
The Agenda
Find a more detailed look at the morning here
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